Turkish business body joins ‘Fakes cost more – I buy real’ campaign against piracy

Turkish business body joins ‘Fakes cost more – I buy real’ campaign against piracy

 

The Union of Chambers and Commodity Exchanges of Turkey (TOBB) has joined the international campaign launched by the International Chamber of Commerce (ICC) to fight counterfeiting and piracy. The initiative, branded with the motto “Fakes cost more – I buy real,” aims to increase consumer awareness of the costly impact of counterfeit products on the economic market despite their lower price.

With the support of the Ministry of Culture, TOBB has prepared several advertising banners and films. Acclaimed writers İskender Pala and Ayşe Kulin, iconic folk musician Orhan Gencabay and fashion designer Mehtap Elaidi are among the celebrities that have participated in TOBB’s advertising campaigns.