Athens, December 11, 2014/ Independent Balkan News Agency
By Spiros Sideris
Santorini, Athens and Crete, are on top of the internet searches of Chinese preparing to travel abroad for tourism.
The penetration prospects of greek tourism market in China over the Internet emerged recently at a special conference – presentation of the Hellenic Chamber of Hotels (XEE), held in Athens. As part of the workshop was presented the “Baidu”, which is China’s largest search engine with 564 million users and 5 billion searches per day.
The general manager of Baidu Johnny Zhu, indicated that 93.6% of Chinese traveling for tourism – their total number now reaches 100 million tourists – spend their holidays abroad, adding that they travel throughout the year.
As he said, on greek tourism there are already in Baidu more than 3 million searches annually. Over 720,000 searches are made for Athens, 180,000 for the islands, while the most popular with 2.4 million searches is Santorini. Specifically for Greece, the number of searches increased from month to month, predicting that this year it will exceed 7 million searches.
Assessing the tourist market of China but also the accessibility of its citizens on the web, Zhu noted that today 42% of China’s population is connected to the Internet and are familiar with the idea of looking and buying from the Internet products and services, adding that this figure is improving at an impressive rate from year to year, making it a unique opportunity for all those companies that have the need to promote their products and services in such a large web and consumer market.
The general manager of Baidu also said that the favorite destinations of Chinese in Europe are Paris and London, adding that 51% of their expenditure is spent on Shopping.
Baidu was founded in 2000 and is China’s dominant search engine. It is the entry point to the Internet for 93% of the users of China’s Internet.