The number of Israeli tourists who visited Bulgaria in January to May 2018 was 31.8 per cent higher than in the first five months of 2017, with total visits exceeding 73 000, Tourism Minister Nikolina Angelkova said.
The number of Israeli tourists in Bulgaria increased hugely between 2008 and 2017, from 97 000 to more than 178 000, said Angelkova, who on July 19 held talks with the Ambassador of the State of Israel, Irit Lilian. They visited the ancient site of Pomorie.
Ambassador Lilian said that Bulgaria offered much more than sun, sea and entertainment, and thanked Angelkova for developing cultural tourism and making such landmarks more accessible to Israeli tourists and to all visitors to Bulgaria, the Tourism Ministry said in a statement.
The ambassador said that Bulgaria was increasingly being chosen as a tourism destination by Israeli families with children, and today there are 14 flights from Israel to Bulgaria.
Angelkova said that in 2017, Israel ranked 12th among top inbound tourism markets in Bulgaria.
She said that a coherent policy is being pursued to attract more Israeli visitors by developing special products tailored to their demand.
This is one of the ways in which the quality of Bulgaria’s tourist products is enhanced, she said.
The trend is that most Israeli tourists come to Bulgaria from May to October, which means that tourists do not only come to the sea, they are looking for the possibility of a short rest, relaxation and sightseeing in Bulgaria, Angelkova said.
Given the immense importance of the Israeli market for Bulgaria, the Ministry of Tourism regularly takes part in the IMTM tourism fair in Tel Aviv.
At the 2018 fair, the Tourism Ministry presented Bulgaria as a year-round tourist destination with accents on winter and summer holidays, opportunities for balneotherapy, conducting cultural-cognitive tours, entertainment purposes and more.
Angelkova and Lilian also discussed the opportunities for developing bilateral co-operation in the field of tourism as well as the potential for development of other types of tourism besides traditional summer and winter. They reached a mutual agreement on co-operation between the two countries and declared their willingness to support implementation of future initiatives.
We rely heavily on Israel’s expertise, and hopefully we will continue to maintain the partnership in the future, Angelkova said…. / IBNA