Hyatt Hotels Corporation has announced an ambitious expansion plan for its Hyatt Regency brand in the Balkans, aiming to increase its presence by 70% by 2027. This growth will include the opening of five new hotels across the region, enhancing Hyatt’s offerings in key markets such as Romania, Croatia, Albania, and Serbia.
Key Takeaways
- Expansion Plan: Hyatt Regency will open five new hotels in the Balkans by 2027.
- New Locations: The new properties will be located in Romania, Croatia, Albania, and Serbia.
- Historical Significance: The Hyatt Regency Aro Palace Brașov will mark the brand’s entry into Romania, revitalizing a historic hotel.
- Market Growth: This expansion reflects Hyatt’s broader growth ambitions in Europe, Africa, and the Middle East (EAME).
Overview of New Properties
Hyatt’s expansion includes the following new hotels:
- Hyatt Regency Aro Palace Brașov, Romania (2027)
- Hyatt Regency Zadar, Croatia (2025)
- Hyatt Regency Tirana, Albania (2026)
- Hyatt Regency Palase Resort & Spa, Albania (2027)
- Hyatt Regency Novi Sad, Serbia (2027)
Strategic Importance of the Expansion
The expansion into the Balkans is part of Hyatt’s strategy to strengthen its market position in the EAME region. The company has already seen success with recent openings, including the Hyatt Regency Pravets Resort in Bulgaria and the Hyatt Regency Kotor Bay Resort in Montenegro.
Michel Morauw, Hyatt’s Managing Director for North EAME, emphasized the significance of this expansion, stating that it reflects Hyatt’s ambitious approach to growth in the region. The new properties are expected to cater to both leisure and business travelers, providing a diverse range of experiences.
Conclusion
Hyatt’s commitment to expanding its Regency brand in the Balkans signifies a robust growth strategy aimed at tapping into the region’s tourism potential. With the opening of five new hotels by 2027, Hyatt is poised to enhance its offerings and attract a diverse clientele, further solidifying its presence in the competitive hospitality market.
Sources
- Hyatt Regency Brand Set to Grow by 70% in The Balkans, Hyatt Newsroom.
- Hyatt Regency Brand Set to Grow by 70% in The Balkans, Hospitality Net.
- Hyatt expands in Balkans with five Regency hotels | Business Travel News Europe, Business Travel News Europe.
- Hyatt to open five new hotels across Balkans by 2027 | Southeast Europe Investments News | SeeNews, SeeNews.
