By Spiros Sideris – Athens
Google has announced today the initiative to strengthen the Greek Tourism Online, in cooperation with the Ministry of Tourism, the Greek National Tourism Organisation (GNTO) and the Association of Greek Tourism Enterprises (SETE).
The new campaign entitled «Grow Greek Tourism Online» aims to provide the tourism industry with the necessary digital skills and online tools that will enhance their development during, and after the summer season.
While online searches for vacation in Greece remain high during most of the year, about 70% of tourist arrivals occur during the summer months, mainly between June and September. The opportunity for growth is important because according to a recent study by Oxford Economics, an increased online activity of Greek tourism industry can increase Greece’s GDP by 3%, creating up to 100,000 new jobs.
Through this initiative, companies will receive support from Google to use basic tools, such as Google My Business and Google AdWords, to improve their presence in the search results and maps of Google, but also to promote promotions in periods outside the tourist season.
Meanwhile, the ESOs and the SETE will focus on increasing tourism demand for Greece during and beyond the basic tourist season, as part of their strategy to extend the tourist season. In addition, products such as Google Street View, which started covering Greece from early June, help to further enhance the beauty of Greece worldwide.
The initiative will be launched in Crete in September, with a view to extend to more tourist destinations in 2015. Google will organize events in Heraklion and Chania on 2 and 3 September, in order to help businesses promote their Autumn Deals. All local businesses – directly or indirectly related to tourism – can subscribe to the events at no charge through the website: g.co/GrowGreekTourism. Through this action, the initiative is expected to reach more than 3,000 companies from the tourism sector of Crete.