Croatia: 46% of Internet users purchased goods and services online

Croatia: 46% of Internet users purchased goods and services online

77% of Croatian households have a personal computer and 85% have access to the Internet, a three and four percentage-point surge respectively compared to 2019.

According to the national statistical office (DZS), the data show that almost all households have broadband Internet access and that, compared to last year, there are small differences only with regard to the type of access, with 86% of households having only fixed broadband Internet access, a one percentage-point drop from 2019.

The share of households that only have mobile broadband Internet access has grown by one percentage point, to 71%.

As in 2019, computer and internet use are predominantly recorded among younger and middle-aged people falling within the 16-54 age group. Percentages are higher for men compared to women, except in the 35-44 age group, where women use computers slightly more than men.

Broken down by work status, students as the youngest group use computers and the Internet the most, with the percentages dropping with age.

Most citizens use the Internet to read the news and magazines, obtain information on products and services, and watch content on Youtube.

Even though online shopping was expected to increase due to remote work and other reasons related to the coronavirus pandemic, the latest statistics do not indicate such a trend, with 46% of Internet users having purchased goods and services online, a 1% marginal increase from 2019’s 45%.

Consumers mostly shop clothing, footwear, jewellery and bags (58%), followed by telecommunications services, computers, tablets and the like.

The DSZ statistics also include for the first time additional data on the purposes of internet use through intelligent Internet devices grouped into domestic appliances, security and energy management systems, and virtual assistants.

The statistics show that 20% of Internet users use some of those devices, mostly virtual assistants (11%), which are followed by IoT household appliances (6%), security devices (5%) and energy management systems (4%). /ibna