British embassy in Bulgaria launches Holiday Hangover campaign

British embassy in Bulgaria launches Holiday Hangover campaign


By Clive Leviev-Sawyer of the Sofia Globe

The British embassy in Bulgaria launched the Holiday Hangover information and prevention campaign in Slunchev Bryag (Sunny Beach) seaside resort on July 25, targeting British tourists visiting Bulgaria’s Black Sea resorts.

This is the second straight year the campaign is being run by the embassy, with the assistance of local police and other local partners in the resort. It was prompted by increased instances of accidents suffered by British tourists while on holiday in the country.

Despite the continued popularity of organised “bar-crawl” events, the campaign appears to be yielding results, with no such accidents so far this year, Bulgarian National Television (BNT) quoted Slunchev Bryag resort director Zlatko Dimitrov as saying.

One of the main topics targeted by the campaign is to warn British holidaymakers to be careful with their activities on balconies in popular holiday hotspots. Last year, several British tourists died as a result of such incidents, many of which involved young people and alcohol.

All of these messages are aimed at young people as a reminder of the high price of taking such risks, British consul to Bulgaria Simon Tucker said, as quoted by BNT. Similar campaigns are being run in resorts in Greece and Cyprus that are likewise popular spots for British holidaymakers, the report said.

Among the advice issued by the embassy to British tourists is to carefully check the terms of their insurance (many standard policies do not cover injuries from extreme sports, such as jet-skis or water skiing), keep a close eye on their valuables while on the beach, be careful when spending time on the balcony of their room, as well as avoid returning to their hotel alone in the dark or with people they do not know well.

In case of emergency, British tourists are advised to call the EU emergency number 112 or 999 from their British mobile. Additional advice is available on the Foreign and Commonwealth’s Office foreign travel checklist website and the travel advice page for Bulgaria.


(Photo: British embassy in Bulgaria)